Commercial Insurance in Green Bay, WI
for Retail, Restaurants, Offices & Local Contractors.
Green Bay has some of the most recognizable commercial districts in Wisconsin — Downtown Green Bay, the Titletown District near Lambeau Field, Ashwaubenon’s business corridor, Oneida Street retail, Allouez professional offices, Howard–Suamico industrial clusters and the major big-box and service centers along Highway 41. When business owners search for Green Bay business insurance, they’re looking for a local agency that understands how these corridors operate, what exposures they face and how their coverage should be built. ITG builds commercial programs specifically for Green Bay, WI businesses.
Where Green Bay Business Insurance Matters Most.
Green Bay’s commercial environment is diverse — from restaurants and tourism-heavy areas near Lambeau to professional offices in Allouez and the industrial powerhouses of Howard–Suamico. ITG builds Green Bay business insurance around the realities of each corridor.
Downtown Green Bay (Washington St, N Broadway, CityDeck)
Downtown Green Bay features a mix of restaurants, coffee shops, professional offices, boutique retailers, fitness studios, bars, salons and tech-forward small businesses. Foot traffic is steady throughout the year, especially around CityDeck and the Fox River area.
Typical needs include:
- General liability for storefronts and customer areas.
- Business income after fire, wind or other covered losses.
- BOP coverage for tenant improvements, build-outs and contents.
- Cyber liability for POS systems, booking portals and client data.
- Equipment breakdown for refrigeration, HVAC and electrical issues.
Titletown District & Lambeau Field Area
Businesses near Lambeau Field include sports bars, event venues, restaurants, retail shops, entertainment spaces, training facilities and seasonal vendors. With tourism, high weekend crowds and unpredictable foot traffic, risk profiles change dramatically.
Common coverage focuses on:
- Liquor liability for bars and restaurants.
- Premises liability for event-driven foot traffic.
- Property coverage for bars, kitchens and retail inventory.
- Workers’ comp for servers, kitchen staff and event crews.
- Cyber protection for card processing and online ordering.
Ashwaubenon Business District
Ashwaubenon features retail plazas, strip centers, medical offices, professional services, sports facilities and a large cluster of restaurants. Many tenants operate under leases requiring specific insurance limits and endorsements.
We help Ashwaubenon tenants:
- Interpret lease insurance requirements clearly.
- Match limits and endorsements correctly.
- Provide certificates quickly during onboarding.
Oneida Street Retail Corridor
Oneida Street is one of the busiest consumer corridors in Green Bay — packed with national retailers, auto services, salons, family restaurants and general service businesses.
Coverage commonly needed here includes:
- General liability for customer traffic.
- BOP for contents, build-outs and signage.
- Business income for covered downtime.
- Workers’ comp for retail and service employees.
Howard–Suamico Industrial & Warehouse Cluster
Howard–Suamico contains many distribution businesses, small manufacturers, machine shops, repair operations, warehouses and service contractors. These accounts require more technical insurance planning.
We often focus on:
- Commercial property insurance for machinery and inventory.
- General liability for premises and operations.
- Products and completed operations for fabrication and assembly.
- Inland marine for tools and mobile equipment.
- Workers’ comp matched to actual job classifications.
Allouez Offices & Service Providers
Allouez is home to a wide mix of accountants, real estate offices, financial advisors, chiropractors, therapists, salons, fitness centers and professional services.
They typically need:
- E&O/professional liability when required.
- BOP for furnishings, equipment and leased spaces.
- Cyber liability for stored files and client records.
West Mason Street & Highway 41 Corridor
Big-box retail, service centers, general contractors, home improvement retailers, gyms, coffee shops and medical/wellness centers dominate West Mason and Highway 41. Heavy customer traffic brings a need for strong liability protection.
Green Bay Business Types & Insurance Options.
The following categories represent the most common commercial accounts we insure in Green Bay. Each requires a unique mix of Green Bay business insurance to match operations, contracts, leases, and service risks.
Restaurants, Cafés & Bars
Centered around Downtown, near Lambeau, Ashwaubenon and Oneida Street:
- BOP including equipment, furnishings and tenant improvements.
- Liquor liability for venues serving alcohol.
- Business income if a covered claim shuts down operations.
- Cyber liability for online orders and card payments.
Retail, Salons & Boutiques
Ideal for Downtown, Oneida Street and West Mason Street tenants. Key coverages:
- GL for walk-in customer traffic.
- Contents coverage for inventory and equipment.
- Signage coverage for pylon and wall signs.
- Business income protection.
Professional Offices & Medical Services
Especially common in Allouez and Ashwaubenon.
- Professional liability/E&O or malpractice.
- BOP for furnishings and leased space improvements.
- Cyber insurance for patient/client records.
- Higher GL limits required by building owners.
Contractors & Trades
Green Bay contractors work across the entire region — residential, commercial, municipal and industrial. We handle:
- GL with correct class codes and completed operations.
- Workers’ comp for job duties and payroll.
- Tools/equipment inland marine coverage.
- Commercial auto (no heavy trucking focus).
Landlords & Building Owners
Downtown, Ashwaubenon and Highway 41 areas have significant retail and office landlord exposure.
- Building replacement cost coverage.
- Loss-of-rents (business income) coverage.
- Premises liability for common areas.
- Coverage for signage and outdoor structures.
Warehousing, Light Manufacturing & Distribution
Howard–Suamico is known for these industries, requiring a more technical commercial insurance approach:
- Commercial property for machinery, stock and equipment.
- GL for operations and premises exposure.
- Products/completed ops for fabrication or assembly.
- Equipment breakdown for select systems.
Questions Green Bay Owners Ask ITG.
Do Green Bay businesses need their own insurance even if they’re small?
Yes. Even micro-businesses face exposures like slip-and-fall, property damage, cyber issues, or lease requirements. A simple Green Bay business insurance policy can protect you from high out-of-pocket costs.
Can you review my commercial lease or franchise insurance requirements?
Absolutely. Green Bay landlords and franchises often require specific limits and endorsements. We’ll explain everything in plain English and match your coverage accordingly.
Can ITG bundle personal and business insurance for Green Bay owners?
Yes — many clients prefer a single agency for both business and personal coverage so we can monitor for gaps and simplify renewals.
Ready to Review Your Green Bay Business Insurance?
Whether you're opening a shop Downtown, running a restaurant near Lambeau, managing an office in Allouez, operating in Ashwaubenon, working along Oneida Street or handling industrial operations in Howard–Suamico, ITG is here to help you make confident decisions about commercial insurance in Green Bay, WI.
Call 833-515-1776 to speak with a Green Bay commercial insurance specialist.