Liability – Bodily Injury & Property Damage
Liability is the starting point. If a driver in one of your vehicles is at fault in a crash that injures
someone or damages their property, commercial auto liability is designed to respond. Limits are usually
expressed as a combined single limit – for example, $1,000,000 per accident – rather than split limits.
In the Milwaukee metro area, where highway speeds on I-94 and I-41 mix with dense local traffic and
winter conditions, we typically talk seriously about limits at or above $1M and how they pair with
your commercial umbrella. A bad crash with multiple claimants, medical expenses and attorneys involved
can move through low limits faster than most business owners expect.
Combined Single Limit
Legal Defense Costs
Serious Injury Claims
Physical Damage – Collision & Comprehensive
Physical damage coverage is about your own vehicles. Collision addresses damage from a crash or rollover.
Comprehensive addresses things like fire, theft, vandalism, hail, falling objects and, in Wisconsin,
deer on rural roads between jobs. Deductibles can be set per vehicle based on value and tolerance for risk.
We’ll talk through which vehicles you want to carry full coverage on, which might be older or
lower-value units, and how you’d handle a total loss. Sometimes it makes sense to self-insure
minor dings but keep strong protection for the trucks and vans that would be hardest to replace.
Collision
Comprehensive
Glass & Windshield
Uninsured & Underinsured Motorists
Not every driver on Milwaukee roads carries adequate insurance. Uninsured and underinsured motorist
coverage (UM / UIM) helps protect your drivers and passengers if they’re hit by someone who doesn’t
have enough liability insurance to pay for injuries. It’s a layer that can be easy to overlook – until
you’re relying on it.
We’ll look at your mix of drivers, typical routes and risk tolerance and then have a clear conversation
about UM / UIM limits that make sense for you.
UM / UIM
Medical Bills
Lost Wages
Hired & Non-Owned Auto (HNOA)
Do employees occasionally rent vehicles on business trips? Do they run errands or make deliveries in
their own cars? Hired and non-owned auto coverage is designed for these situations. It doesn’t replace
their personal auto policies, but it can protect your business if it’s named in a lawsuit after a crash.
In practice, this might apply to a manager driving their own SUV between job sites, an office employee
dropping off paperwork, or a team renting a cargo van for a project. If you have people on the road
in anything tied to your work, we should talk about HNOA.
Employee Vehicles
Rental Cars
Business Errands
Medical Payments & PIP
Medical payments coverage can help pay for reasonable medical expenses for occupants of your vehicles,
regardless of fault, up to the limit selected. Depending on how and where your vehicles are titled and
registered, personal injury protection (PIP) or no-fault style benefits may also come into play.
The right option depends on the state, the vehicle registration and your existing workers comp setup.
We’ll coordinate those pieces so they don’t work against each other.
Immediate Medical Costs
Passengers & Employees
State-Specific Rules
Rental Reimbursement, Towing & Extras
Optional extras, such as rental reimbursement (or loss of use), towing and labor, and roadside assistance,
can help keep you moving after a covered loss. For some companies, renting a temporary replacement vehicle
is a minor inconvenience. For others – especially contractors and delivery operations – it can be the
difference between staying on schedule and shutting down jobs.
We’ll map out how you’d actually respond if one of your main vehicles were down for a week and then build
those real-world expectations into the policy.
Rental Reimbursement
Towing & Labor
Roadside Assistance